Attribute | Type | Example |
---|---|---|
HEM | String | f47fdc192d41bc738dd2acc2778238a8 |
Timestamp | DateTime | 2024-01-01T12:32:00+00:00 |
IAB_ID | Integer | 3900 |
IAB_Name | String | Hobbies & Interests>Lifestyles>Goth |
Description
Observed linkages between consumer and B2B emails and website domains, categorized into IAB classification codes. This data provides an unprecedented view into individuals' in-market intent, interests, lifestyle indicators, online behavior, and propensity to purchase. It is highly predictive when measuring buyer intent leading up to a purchase being made. Hashed emails can be linked to plain-text emails to append all consumer and B2B data fields for a full view of the individual and their online intent and behavior. Files are updated daily. These are highly comprehensive datasets from multiple live sources. The linkages include first and last-seen dates and an "intent intensity" score derived from the frequency of similar intent categories over a period of time. BIGDBM Privacy Policy: https://bigdbm.com/privacy.html
Country Coverage
(1 country)Data Categories
- Consumer Behavior Data
- B2B Intent Data
- Consumer Purchase Data
- Direct Marketing Data
- Purchase Intent Data
Pricing
Volumes
- Records
- 20B
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